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General Manager Marketing

02/05/2024
02/06/2024
Permanent - Full Time
Perth
Marketing

 ABOUT US

As Australia’s largest independent Fleet Management solutions provider, our success lies in our passion and desire to provide innovative, and tailored fleet management and leasing solutions to a broad range of clients nationally.

Our team of industry professionals play a fundamental part in this journey and we are actively looking for dynamic and motivated individuals to join the “Fleetcare Family.”

Job Description

ABOUT THE ROLE

This newly created, diverse role will see you taking responsibility for the development, implementation and performance of all marketing activities including social media and digital campaigns, advertising and creative projects.

Leading our Marketing Team, collaborating with Sales Teams, and working with our Executive Team, you will be responsible for developing and coordinating strategies that support our company goals and objectives, building brand awareness, driving sales and enhancing our overall product offering and customer experience.

Duties will include:

  • Development, implementation and evaluation of comprehensive marketing budgets, strategies and plans.
  • Market research and analysis to identify and develop opportunities for increased sales, products and services.
  • Campaign management, overseeing advertising and promotional activities including print, online, electronic media and direct mail.
  • Brand awareness development and management.
  • Customer Experience Management ensuring consistent, positive experience is delivered across all platforms and touchpoints.
  • Performance analysis and monitoring of market trends and behaviour, providing actionable insights to improve products and services.
  • Development and management of strategic relationships with key industry players, agencies and vendors ensuring high quality deliverables from external providers.
  • Team Leadership ensuring excellent performance and development.
  • Regular reporting, analysis and presentation of marketing metrics to Executive Team and associated stakeholders.

Desired Skills and Experience

WHAT YOU NEED

  • Hold tertiary qualifications in Marketing, Business Administration or related field (Master's Degree preferred)
  • Demonstrate an extensive working knowledge of Novated, Fleet and related industries.
  • Be experienced in digital marketing strategies across B2B and B2C channels.
  • Able to develop effective customer journey campaigns.
  • Demonstrate growth in new customer attraction and retention.
  • Be a strategic thinker with a strong ability to lead and motivate a team.
  • Display excellent communication, analytical and project management skills.

WHAT WE OFFER

As part of the Fleetcare family, you’ll enjoy the best of both worlds with all the advantages of working for a large corporate business combined with a ‘family feel’ of a smaller organisation. Working with a large team of industry professionals, you’ll be surrounded by creative thinkers, innovative problem solvers and customer focused individuals who strive to deliver excellence every day.

Benefits also include:

  • Full product and service training provided
  • Genuine commitment to investing in you with ongoing learning and development opportunities
  • Access to a professional and personal development library of resources
  • Uniform allowance
  • Wellbeing Program
  • Novated Leasing
  • Performance related bonus scheme
  • Birthday perks
  • Supportive culture including Employee Assistance Program
  • Two paid 'Wellness Days' a year
  • Exceptional office facilities
  • Breakfast, coffee, healthy snacks, weekly fruit delivery and more
  • Fun team environment
  • WFH options

If you are ready to take your next career move and can see yourself in this progressive environment apply now.

If this role isn’t quite right for you but you recognise how your skills, experience, and positive energy can become part of our next success, check out our website for all current vacancies and how to register for our talent pool.

www.fleetcare.com.au

Fleetcare is an equal opportunity employer and encourages applications from a culturally diverse background.

Note: Shortlisted candidates will be required to undergo pre-employment background checks